Our Story

The Dotty
Bridal journey

Founded in the picturesque town of Holmfirth, West Yorkshire, Dotty Bridal emerged from a passion to transform the bridal experience. Our journey began with the opening of Evelyn Taylor Bridal in 2014, focusing on sample and preloved wedding dresses, laying the foundation for our unique brand. In 2015, Dotty Bridal was born, named in honour of our founder Shannon Martin’s great-grandmother, Dorothy, symbolising the enduring legacy at the heart of our brand. Today, Dotty Bridal stands as a multi-award-winning boutique, renowned for its curated collection of exquisite bridal gowns from the world’s most exclusive designers. Our boutique offers a sanctuary where every bride can find her dream dress, reflecting her individuality on one of the most significant days of her life.  

At the core of Dotty Bridal is a vision to redefine bridal elegance and shopping experiences, driven by our dedication to quality, innovation, and personalisation. Our mission transcends the conventional, aiming to dismantle stereotypes and usher in a 21st-century bridal shopping experience that celebrates love’s beautiful diversity. With a focus on empowerment, inclusivity, and creating memorable, experience-led fun, we strive to make every bride’s journey unforgettable. Our expert team is committed to guiding each bride to discover and showcase her unique style and personality, ensuring a journey filled with confidence, joy, and empowerment.

Our Why

Dotty Bridal is more than just a boutique; it’s a movement of love and empowerment. We believe in breaking boundaries, offering a diverse and inclusive range that caters to every bride's unique essence and beauty.

Our aspiration is to be at the forefront of the bridal industry, not only by offering an unparalleled selection of gowns but by nurturing a community where every bride, regardless of size, budget, or style, can find THE dress that makes her feel as special as she will on her wedding day. Join us at Dotty Bridal, where your bridal journey is a celebration of your unique love story, crafted with passion, creativity, and a touch of Dotty magic. 


Voted TWIA’s 2024 Best National and Regional Bridal Retailer. We are proud to be recognised for the work and experience we can bring to each of our brides.   

Meet Team Dotty

Our Dotty team is something we are most proud of. All the girls are so passionate about you – our brides, the wedding industry and of course fashion.

  • Shannon


    The visionary behind Dotty Bridal, Shannon steers the company with innovative leadership and a strategic focus on growth, inspiring the team with her passion and entrepreneurial spirit.

  • Anna

    Creative Director & Designer of Nori Ivy Bridal

    Anna combines her creative prowess with retail savvy to lead our marketing efforts and design for the Nori Ivy collection, embodying the essence of our brand.

  • Claire

    Boutique Manager

    Claire oversees everything that happens in store, with a keen focus on service and ensuring every bride's experience is unparalleled, reflecting her dedication to the brand.

  • Emma

    Customer Service Manager

    With a background in Customer Service Emma is the perfect consultant to make all brides feel instantly at ease. With her laid back approach and determination to make every bride feel a million dollars throughout their journey here at Dotty.

  • Neve

    Marketing Manager

    Being creative is Neve's passion and you will find her behind the scenes creating the look and the experience for all the in-store and online events. Making sure our bride’s have the most memorable time here at Dotty is key to Neve.

  • Hayley

    Assistant Manager

    Hayley’s brides love the experience she provides and her wealth of styling knowledge is endless. They always comment on how an appointment with Hayley is like having another friend with them. Its a laugh a minute with our Hayley.

  • Jo

    Assistant Manager

    We are incredibly lucky to have Jo who joined the Dotty family in 2023 due to the wealth of Bridal knowledge she brings. Having worked in the Bridal industry for many years Jo is the perfect consultant for all bridal needs and wants.

  • Katie

    Sales and Marketing Assistant

    Meet Katie, one of our bridal stylists! With a fashion degree she brings a wealth of experience and a fresh perspective to our bridal styling. You will also see her featuring on our Tik Tok platform showcasing our dresses to perfection.

  • Sophie

    Bridal Stylist

    Sophie has a real interest and so much experience in bridal fashion, therefore this gives her amazing insight to how the gowns look and feel. She also knows what suits different body types and will really be able to help guide you!

  • Amy

    Digital Content Creator

    Our talented Amy has a natural creative flair with social media and photography for the boutiques. Making her the ‘queen’ of digital content creator. You will see her frequently on our platforms showcasing our brand to perfection.

Our team news

Find out about all the latest Team Dotty news.