The image features a group of six women standing closely together, all wearing white bridal gowns. Each gown has a unique design, showcasing different styles and details. The women are smiling and appear to be enjoying the moment, with some leaning into each other in a friendly and supportive manner. From left to right: The first woman has long blonde hair and is wearing an off-the-shoulder dress. The second woman has shoulder-length blonde hair and is also wearing an off-the-shoulder dress. The third woman has blonde hair styled in loose waves and is wearing a strapless dress. The fourth woman, positioned in the centre, has dark hair and is wearing a dress with sheer, lace-detailed sleeves. The fifth woman has long dark hair and is wearing a deep V-neck dress with thin straps. The sixth woman has long blonde hair and is wearing a dress with cap sleeves and a V-neckline. The background is a plain, light colour, keeping the focus on the women and their elegant dresses. The overall mood of the image is joyful and celebratory, capturing the essence of bridal camaraderie and elegance.

Our Story

A group photo featuring five women, all smiling and looking happy. Four of the women are wearing elegant wedding dresses, showcasing different styles and designs. The fifth woman, seated on a grey block, is dressed in a black suit and light grey heels, exuding a professional and relaxed vibe. Another woman in a bright pink blazer and beige pants stands close to her, adding a pop of color to the scene. The background is a simple grey wall, putting the focus on the women and their beautiful outfits.

The Dotty
Bridal journey

Founded in the picturesque town of Holmfirth, West Yorkshire, Dotty Bridal emerged from a passion to transform the bridal experience. Our journey began with the opening of Evelyn Taylor Bridal in 2014, focusing on sample and preloved wedding dresses, laying the foundation for our unique brand. In 2015, Dotty Bridal was born, named in honour of our founder Shannon Martin’s great-grandmother, Dorothy, symbolising the enduring legacy at the heart of our brand. Today, Dotty Bridal stands as a multi-award-winning boutique, renowned for its curated collection of exquisite bridal gowns from the world’s most exclusive designers. Our boutique offers a sanctuary where every bride can find her dream dress, reflecting her individuality on one of the most significant days of her life.  

At the core of Dotty Bridal is a vision to redefine bridal elegance and shopping experiences, driven by our dedication to quality, innovation, and personalisation. Our mission transcends the conventional, aiming to dismantle stereotypes and usher in a 21st-century bridal shopping experience that celebrates love’s beautiful diversity. With a focus on empowerment, inclusivity, and creating memorable, experience-led fun, we strive to make every bride’s journey unforgettable. Our expert team is committed to guiding each bride to discover and showcase her unique style and personality, ensuring a journey filled with confidence, joy, and empowerment.

Our Why

Dotty Bridal is more than just a boutique; it’s a movement of love and empowerment. We believe in breaking boundaries, offering a diverse and inclusive range that caters to every bride's unique essence and beauty.

Our aspiration is to be at the forefront of the bridal industry, not only by offering an unparalleled selection of gowns but by nurturing a community where every bride, regardless of size, budget, or style, can find THE dress that makes her feel as special as she will on her wedding day. Join us at Dotty Bridal, where your bridal journey is a celebration of your unique love story, crafted with passion, creativity, and a touch of Dotty magic. 

The image features a group of four women standing together against a plain, light coloured background. They are all smiling and appear to be enjoying each other's company. From left to right: The first woman has shoulder-length blonde hair and is wearing a light brown dress with three-quarter sleeves. The dress has a loose, comfortable fit. The second woman has blonde hair and is wearing a light coloured blazer over a white top, paired with black leather pants and black heels. She is standing with one hand on her hip, exuding confidence. The third woman has shoulder-length dark hair and is wearing a white button-down shirt tucked into a long, high-waisted brown skirt. She is smiling broadly. The fourth woman has long dark hair and is wearing a black outfit, consisting of a top and pants. She is laughing and looking at the woman next to her. The overall mood of the image is joyful and relaxed, capturing a moment of camaraderie and friendship among the women. The varying styles of their outfits reflect a mix of casual and chic fashion.
The image features a bride and groom embracing in an open field at sunset, creating a romantic and serene atmosphere. The bride is wearing a Jane Hill "Rowie" wedding dress. The dress is a fitted, sleeveless gown with a deep V-neckline and intricate lace detailing throughout. It has a long, flowing train that cascades elegantly onto the grass. The bride has dark hair styled in an elegant up do. The groom is wearing a light coloured suit and has short hair. He is holding the bride close, and they are gazing into each other's eyes with a backdrop of rolling hills and a wooden fence in the distance. The setting sun casts a warm, golden glow over the scene, highlighting the couple and adding to the romantic ambiance of the moment.
A group of four women stand together, smiling and celebrating. One woman in a maroon velvet dress holds up an award, while the others, dressed in elegant party attire, pose enthusiastically. The background features a pink and white step-and-repeat banner with 'The 2024 Wedding Industry Awards' logo, indicating a celebratory event for wedding industry achievements.

AWARDed the UK’s BEST BRIDAL BOUTIQUE

Voted TWIA’s 2024 & 2025 Best National and Regional Bridal Retailer. We are proud to be recognised for the work and experience we can bring to each of our brides.   

Meet Team Dotty

Our Dotty team is something we are most proud of. All the girls are so passionate about you – our brides, the wedding industry and of course fashion.

  • The image features a woman standing against a plain, light coloured background. She has shoulder-length, straight dark hair and is smiling at the camera. She is wearing a white, long-sleeved button-down shirt that is slightly oversized and tucked into a high-waisted, long brown skirt. The skirt has a full, flowing design with pleats. The woman's pose is relaxed and confident, with one hand on her hip and the other resting by her side. The overall look is stylish and professional, combining classic and contemporary fashion elements.

    Shannon

    Owner

    The visionary behind Dotty Bridal, Shannon steers the company with innovative leadership and a strategic focus on growth, inspiring the team with her passion and entrepreneurial spirit.

  • A woman with blonde hair is standing against a plain white background. She is wearing a light-coloured blazer over a white top and black pants. She is smiling and has one hand on her hip, giving off a confident and approachable demeanour.

    Anna

    Creative Director & Designer of Nori Ivy Bridal

    Anna combines her creative prowess with retail savvy to lead our marketing efforts and design for the Nori Ivy collection, embodying the essence of our brand.

  • The image features a woman standing against a plain, light-colored background. She has shoulder-length, straight blonde hair and is smiling softly while looking slightly to the side. She is wearing a light brown, knee-length dress with three-quarter sleeves that have a slight puff at the shoulders. The dress has a V-neckline and an empire waist, giving it a loose and comfortable fit. The overall look is casual yet chic, with the woman exuding a relaxed and confident demeanour.

    Claire

    Boutique Manager

    Claire oversees everything that happens in store, with a keen focus on service and ensuring every bride's experience is unparalleled, reflecting her dedication to the brand.

  • A woman with straight, shoulder-length brown hair is standing against a plain white background. She is wearing a beige blazer over a black crop top and black pants. Her right hand is on her hip, and she is smiling while looking directly at the camera. The overall look is modern and casual-professional.

    Emma

    Customer Service Manager

    With a background in Customer Service Emma is the perfect consultant to make all brides feel instantly at ease. With her laid back approach and determination to make every bride feel a million dollars throughout their journey here at Dotty.

  • A woman named Neve, part of the team, stands against a plain white background. She is wearing a black turtleneck sweater and black jeans, with her blonde hair styled in loose waves. Neve has one hand in her pocket and a slight smile on her face, presenting a professional and approachable image.

    Neve

    Marketing Manager

    Being creative is Neve's passion and you will find her behind the scenes creating the look and the experience for all the in-store and online events. Making sure our bride’s have the most memorable time here at Dotty is key to Neve.

  • A woman with long, straight brown hair is standing against a plain white background. She is wearing a black blazer over a light beige blouse and black pants. Her hands are in her pockets, and she is smiling while looking slightly to the side. The overall look is professional and polished.

    Hayley

    Assistant Manager

    Hayley’s brides love the experience she provides and her wealth of styling knowledge is endless. They always comment on how an appointment with Hayley is like having another friend with them. Its a laugh a minute with our Hayley.

  • A woman with blonde hair is standing against a plain white background. She is wearing a black double-breasted blazer over a beige top and matching black pants. She is smiling, giving off a professional and friendly demeanour.

    Jo

    Assistant Manager

    We are incredibly lucky to have Jo who joined the Dotty family in 2023 due to the wealth of Bridal knowledge she brings. Having worked in the Bridal industry for many years Jo is the perfect consultant for all bridal needs and wants.

  • The image features a young woman standing against a plain, light-coloured background. She has long, straight, light brown hair and is smiling warmly at the camera. She is wearing a white, long-sleeved shirt with a beige, sleeveless knit sweater over it. Her outfit is completed with black leather pants. Her hands are resting comfortably by her sides. The overall look is fashionable and contemporary, combining classic elements with a modern twist.

    Katie

    Sales and Marketing Assistant

    Meet Katie, one of our bridal stylists! With a fashion degree she brings a wealth of experience and a fresh perspective to our bridal styling. You will also see her featuring on our Tik Tok platform showcasing our dresses to perfection.

  • The image features a young woman standing against a plain, light-coloured background. She has long, straight blonde hair and is smiling warmly at the camera. She is wearing a light-coloured, sleeveless jumpsuit with wide-legged pants. The jumpsuit has a simple and elegant design, with a high neckline and subtle shoulder details. Her hands are gently clasped in front of her. The overall look is chic and modern, reflecting a minimalist yet stylish fashion sense.

    Sophie

    Bridal Stylist

    Sophie has a real interest and so much experience in bridal fashion, therefore this gives her amazing insight to how the gowns look and feel. She also knows what suits different body types and will really be able to help guide you!

  • The image features a young woman standing against a plain, light-coloured background. She has straight, shoulder-length blonde hair and is smiling softly at the camera. She is wearing a black turtleneck sweater underneath a sleeveless, floral-patterned dress that falls to about mid-calf length. The dress has a dark background with colourful floral designs, adding a touch of elegance to her outfit. She has her hands gently clasped in front of her. The overall look is stylish and professional, with a blend of classic and contemporary fashion elements.

    Amy

    Digital Content Creator

    Our talented Amy has a natural creative flair with social media and photography for the boutiques. Making her the ‘queen’ of digital content creator. You will see her frequently on our platforms showcasing our brand to perfection.

Our team news

Find out about all the latest Team Dotty news.

Winners of Best Bridal Retailer for the 2nd year running!

This award means the world to us and is a true reflection of the dedication, hard work, and love that our entire team pours into creating the best possible bridal experience for every single bride who steps through our doors.

Read more here