Our Story

The Dotty
Bridal journey

Founded in the picturesque town of Holmfirth, West Yorkshire, Dotty Bridal emerged from a passion to transform the bridal experience. Our journey began with the opening of Evelyn Taylor Bridal in 2014, focusing on sample and preloved wedding dresses, laying the foundation for our unique brand. In 2015, Dotty Bridal was born, named in honour of our founder Shannon Martin’s great-grandmother, Dorothy, symbolising the enduring legacy at the heart of our brand. Today, Dotty Bridal stands as a multi-award-winning boutique, renowned for its curated collection of exquisite bridal gowns from the world’s most exclusive designers. Our boutique offers a sanctuary where every bride can find her dream dress, reflecting her individuality on one of the most significant days of her life.

At the core of Dotty Bridal is a vision to redefine bridal elegance and shopping experiences, driven by our dedication to quality, innovation, and personalisation. Our mission transcends the conventional, aiming to dismantle stereotypes and usher in a 21st-century bridal shopping experience that celebrates love’s beautiful diversity. With a focus on empowerment, inclusivity, and creating memorable, experience-led fun, we strive to make every bride’s journey unforgettable. Our expert team is committed to guiding each bride to discover and showcase her unique style and personality, ensuring a journey filled with confidence, joy, and empowerment.

Our Why

Dotty Bridal is more than just a boutique; it’s a movement of love and empowerment. We believe in breaking boundaries, offering a diverse and inclusive range that caters to every bride's unique essence and beauty.

Our aspiration is to be at the forefront of the bridal industry, not only by offering an unparalleled selection of gowns but by nurturing a community where every bride, regardless of size, budget, or style, can find THE dress that makes her feel as special as she will on her wedding day. Join us at Dotty Bridal, where your bridal journey is a celebration of your unique love story, crafted with passion, creativity, and a touch of Dotty magic.

AWARDed the UK’s BEST BRIDAL BOUTIQUE

Voted TWIA’s 2024 & 2025 Best National and Regional Bridal Retailer. We are proud to be recognised for the work and experience we can bring to each of our brides.

Meet Team Dotty

Our Dotty team is something we are most proud of. All the girls are so passionate about you – our brides, the wedding industry and of course fashion.

Shannon

CEO and Founder

The visionary behind Dotty Bridal, Shannon steers the company with innovative leadership and a strategic focus on growth, inspiring the team with her passion and entrepreneurial spirit.
Helen

Chief Operations Officer

Helen runs the company’s day-to-day operations at Dotty Bridal and ensures strategy is executed efficiently.
Claire

Store Manager

Claire oversees everything that happens in store, with a keen focus on service and ensuring every bride's experience is unparalleled, reflecting her dedication to the brand.
Jo

Operations Manager

We are incredibly lucky to have Jo who joined the Dotty family in 2023 due to the wealth of Bridal knowledge she brings. Having worked in the Bridal industry for many years Jo is the perfect consultant for all bridal needs and wants.
Anna

Creative Director & Designer of Nori Ivy Bridal

Anna combines her creative prowess with retail savvy to lead our marketing efforts and design for the Nori Ivy collection, embodying the essence of our brand.
Jo

Accountant

Jo keeps our finances running smoothly, making sure everything’s accurate, compliant, and under control.
Becky

Assistant Store Manager

Becky supports all in-store operations, with a strong focus on service and team leadership, ensuring every customer’s experience reflects the brand’s standards and values.
Neve

Marketing Manager

Being creative is Neve's passion and you will find her behind the scenes creating the look and the experience for all the in-store and online events. Making sure our bride’s have the most memorable time here at Dotty is key to Neve.
Emma

Customer Service Manager

With a background in Customer Service Emma is the perfect consultant to make all brides feel instantly at ease. With her laid back approach and determination to make every bride feel a million dollars throughout their journey here at Dotty.
Hayley

Senior Bridal Stylist

Hayley brings expertise and warmth to every appointment, guiding brides with confidence while supporting the team and setting the tone for exceptional service.
Niamh

Receptionist

Niamh is one of the welcoming faces of the store, setting the tone from the first hello and keeping everything running smoothly behind the scenes.
Andrew

Chief Maintenance Officer

Andrew is the 'hero' behind the scenes who keeps everything running smoothly, fixing quirks and making sure the store is picture-perfect while brides find the one.
Caroline

MOB Manager

Caroline leads this area with care and expertise, ensuring every mother feels confident, supported, and beautifully styled for the day.
Juey

MOB Brand Representative

Juey is the face of the brand for MOB, representing it with warmth and confidence while building relationships and elevating its presence in-store.
Cheryl

Receptionist and MOB Stylist

Cheryl's top tip is 'Be open to trying something new - the right dress might surprise you in the best way.'
Karen

MOB Stylist

Karen's top tip is 'Comfort and confidence go hand in hand - if you feel good, you’ll shine in every photo and memory.'
Hannah

MOB Stylist

Hannah's top tip is to 'Keep an open mind - the bride’s vision comes first, but don’t be afraid to explore styles that make you feel beautiful too.'
Amy

Digital Content Creator

Our talented Amy has a natural creative flair with social media for our store. Making her the ‘queen’ of digital content creator. You will see her frequently on our platforms showcasing our brand to perfection.
Sophie

Bridal Stylist

Sophie's top tip is that 'One opinion is helpful, ten is overwhelming, so bring your favourites'.
Erin

Bridal Stylist

Erin's top tip it to 'Have fun, laugh, and savor every second - these are memories that last forever'.
Gemma

Bridal Stylist and Social Media Assistant

Gemma's top tip is that 'First dresses are for learning what you love, not necessarily for saying yes.'
Milly

Bridal Stylist

Milly's top tip is to 'Be open to silhouettes you didn’t expect - they might be the most flattering.'
Becky

Bridal Stylist

Becky's top tip is 'Let yourself be surprised by fabrics, details, or cuts you never imagined.'
Katy

Bridal Stylist

Katy's top tip is 'Say yes to the dress that makes your heart skip, even if it’s a wildcard.'
Saffron

Bridal Stylist and Creative Assistant

Saffron's top tip is 'Trust Your Stylist -They’ve seen hundreds of brides before.'
Laura

Bridal Stylist

Laura's top tip is 'Keep an open mind - sometimes the unexpected dress is the one.'
Elisha

Marketing Assistant

Elisha helps bring the brand to life, sharing the bridal magic online and beyond, making sure every bride feels the experience even before she steps into the store.
Alisha

Bridal Stylist

Alisha's top tip is 'Enjoy the Moment -This is fun! Take it in, soak up the excitement, and focus on how the dress makes you feel.'
Alex

Bridal Stylist

Alex's top tip is to 'Stay open-minded and try styles you wouldn’t normally choose - sometimes the perfect dress surprises you.'