By Meg: Sentimental, Sustainable, and Unforgettably Personal Bridalwear

Tucked away in the heart of Wakefield is a bridal studio unlike any other. By Meg, the creative venture of designer Meg Gardner, isn’t just a bridal label it’s a love letter to memory, meaning and craftsmanship. From bespoke wedding dresses to personalised veils and thoughtful redesigns, By Meg is all about celebrating love stories in stitches and seams.

Meg’s journey began with a passion for sewing and storytelling, and over time, that evolved into a full-fledged bridal label that puts emotion at the centre of every design. Whether a bride is dreaming of a one-of-a-kind gown or wants to add personal touches to her veil; names, dates or meaningful quotes, Meg’s collaborative design process ensures that every detail feels intimate and significant.

One of the standout features of By Meg is the Something ReLoved service, a sustainable and sentimental offering that allows brides to reimagine their wedding dress into something they can wear again and again. From transforming gowns into anniversary dresses, christening gowns, or even home décor keepsakes, Meg helps brides extend the life of their most treasured garment. It’s a service that blends eco-conscious fashion with deeply personal storytelling and it’s striking a chord with modern brides who want more from their wedding wardrobe.

“Invest in details that let you hold onto the memories and emotions of your wedding day.” Is Megs heartfelt advise to her brides because years down the line, it's the details, those embroidered names, hidden hearts, and soft, familiar fabrics, that bring it all rushing back.

Every step of the journey with By Meg is built on collaboration. Meg works closely with each bride to ensure that their personality, style, and story are woven into every detail. Whether you’re after contemporary elegance or vintage-inspired romance, you’re in gentle, expert hands.

And what’s Meg’s favourite part of the job?
The art of transformation. Whether she’s crafting a brand new gown or giving new life to an old one, Meg finds joy in turning something beautiful into something extraordinary. It’s about breathing life into fabric, preserving emotion in every thread, and witnessing the way clothing can carry love across generations.

To make the transformation journey even more accessible, Meg offers a range of curated packages through her Something ReLoved service:

  • Tier 1 – Accessories: Small but meaningful keepsakes like hair scrunchies, ties, or ring pouches created from your wedding dress fabric—a perfect way to keep a piece of the day with you.
  • Tier 2 – Lingerie & Alterations: Thoughtful and wearable pieces like custom lingerie sets or converting your gown into a mini dress—ideal for anniversaries, parties, or future bridal events.
  • Tier 3 – Bespoke Transformation: A full design process to create a brand-new garment from your gown—whether it’s a statement coat, eveningwear, or a wardrobe staple for special occasions, this package is for brides wanting to honour their dress in a bold, stylish way.

Follow the Magic: Instagram: @bymegbridal, Facebook: @bymegbridal

So if you're looking for a wedding dress with soul, or a way to keep your memories close long after the big day, By Meg offers something truly special: timeless design, heartfelt storytelling, and a fresh approach to bridal fashion. Because every stitch should say something.

Lots of love

Team Dotty

xxx

COMING SOON TO 2025

We are beyond excited to FINALLY announce we are moving to a much BIGGER premises ready to take on the Dotty experience to the NEXT LEVEL. 

Watch this space for more updates coming soon!