Frame Your Dress: Preserving Memories, Not Just Fabric

This innovative company is giving wedding gowns a second life, transforming them into stunning framed keepsakes that turn love stories into art.

The idea was born while working in a family business. “My journey began alongside my mother-in-law,” the founder explains. “I was helping to run her bridal boutique and wedding gown cleaning company and I kept seeing brides pick up their gowns after the big day only to shove them under the bed, into the attic, or behind wardrobe doors. These dresses deserved better! They’re more than fabric, they are memories of pure joy, love, and maybe a few happy tears. That’s when I decided to give them the spotlight they deserve.” 

And with that, Frame Your Dress was created. A unique way to preserve and beautifully display one of the most meaningful outfits a woman will ever wear.

For the team, the most rewarding part of the job is seeing the reactions. After gowns have been cleaned, preserved, and carefully framed, the reveal moment is nothing short of magical. “Hands down, my favourite part is the look on a bride’s face when she sees her dress beautifully framed for the first time,” she says. “I love watching the emotion as her gown goes from hiding in storage to stealing the spotlight again, a gorgeous reminder that her big day wasn’t just about the cake!”

But the support doesn’t start and end with framing. The company is part of a wider journey alongside brides, offering services from the moment they say “yes” to the dress. Through their sister brand, Islington Bridal Boutique, brides find the gown of their dreams. The family’s wedding gown cleaning company then ensures that every thread is spotless after the big day. And finally, Frame Your Dress transforms the gown into a framed masterpiece to be cherished for generations. “From ‘yes to the dress’ all the way to preserving the memories, we’re here to help brides celebrate their love story for years to come,” the founder says proudly.

When it comes to advice for brides, the message is simple yet powerful, don’t just preserve your dress, preserve your memories. “Your gown holds the magic of one of the best days of your life,” she shares. “Instead of hiding it away, find a way to celebrate it and let it remind you every day how beautiful, strong, and loved you are. You deserve to keep reliving that joy!”

By framing gowns into timeless works of art, Frame Your Dress ensures that the beauty of your wedding day doesn’t get lost in a wardrobe. It’s a way to honour the love, laughter, and once-in-a-lifetime magic of that day and to keep it shining forever.

Contact 'Frame Your Dress' HERE

Love 

Team Dotty

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