PRONOVIAS is a family firm that began life in ‘El Suizo’, a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922 that specialized in lace, embroidery and high-quality silk fabrics. The company presented its first collection of prêt-a-porter wedding gowns in Spain in 1964 – and Pronovias was born. Alberto Palatchi Ribera now manages the group and its expansion process, conveying a philosophy of quality and design that typifies its work. With Alberto Palatchi as chairman, Pronovias has transformed into a family company with a multinational vision and structure, which has every intention of continuing to grow over the next 50 years.
To reach this point, the business developed in Spain during the seventies and eighties until it became established as the leading bridal distribution chain with the best stores in the country’s main cities. International growth gained momentum in the eighties and nineties through exports, primarily to Europe, with expansion of the distribution network for all its brands. Since 2000, the firm’s has extended its operations worldwide by opening flagship stores in Barcelona, Milan, London, Paris, New York, Berlin and Lisbon.
Nowadays, Pronovias dresses brides in more than 90 countries and has become the world’s leader in bridal gowns, operating in more than 105 countries with 155stores and more than 4,000 sales points. Pronovias will continue to grow and open stores and points of sale, both in the countries where it is already present and in new markets, to take the leading position in each market of reference.
Nowadays, Spain is the world’s leading exporter of wedding dresses, largely due to Pronovias Fashion Group, which accounts for 88% of the entire sector’s exports.