Claire Alexander : the perfect bridal MUA

Your wedding day is one of the most important and unforgettable days of your life and feeling confident, beautiful and calm is essential. That’s exactly what Claire and her award-winning bridal hair and makeup team, based in Northumberland, are known for delivering.

True bridal beauty specialist, Claire is a professionally trained bridal hair and makeup artist. Alongside this she founded a multi award-winning team of specialists who are passionate about creating stunning, modern chic looks for brides and their bridal parties. Every member of her handpicked team shares her dedication to enhancing natural beauty and crafting elegant, timeless styles that turn heads and have guests whispering “wow.”

Here we ask Claire all about her growing business;

Can you tell us how your journey in this business began and what inspired you to start the business?  

In 2018, I took a leap of faith, leaving behind my corporate career in estate agency management to follow my passion. I had always loved makeup, having enjoyed working on the counters during my uni days. I soon found myself drawn to the creativity and beauty of weddings, and I wanted to build something meaningful that allowed me to play a special role in such an important day in people's lives. That passion has since grown into a multi-award-winning bridal hair and makeup business, and I genuinely feel so lucky to do what I love every single day. 

 What's your favourite part of your job or business? Is there a particular moment that has stood out to you over the years?  

Every wedding is a standout moment for me. I feel truly overjoyed every time a bride chooses me  and my team to be part of her special day. Sharing in their bridal journey—from the first moodboard and preview appointment to those final touches before they walk down the aisle—is everything to me. It's such a privilege to be trusted with such an important role, and I never take that for granted. 

 How do you help brides through their wedding journey?  

I support my brides every step of the way. From the moment they enquire, I aim to make the process seamless and enjoyable. I begin with a consultation and moodboard to help visualise their dream look. We then meet for a preview appointment where we refine their style, talk through their overall bridal vision, and offer skincare and prep advice. On the wedding day, I bring a calming presence, working to a carefully planned schedule, staying until the bride is fully dressed, and ensuring every detail is perfect—including veils, hair accessories, and final touch-ups. I also have a trusted team who support me for larger bridal parties, ensuring everyone is looked after beautifully. 

 What services or packages do you offer?  

I offer luxury bridal hair and makeup services tailored to each bride's vision. This includes a preview appointment, wedding day hair and makeup, and full support in the lead-up to the wedding. We have an exciting 'new' offering launching soon Claire Alexandra Skin where we will offer a bespoke facial and skincare service for our Brides. I also offer additional services such as our VIP Stay On Service and evening restyling options. My services extend to the full bridal party, including bridesmaids, mothers of the bride/groom, junior bridesmaids, and flower girls. Everything is designed to ensure a calm, professional, and luxury experience from start to finish. 

 What's one piece of advice you'd give to brides? 

 Firstly, choose a hair and makeup artist whose work you absolutely LOVE. Your hair and makeup artist should really take the time to understand your vision and makes you feel totally at ease. Your preview appointment is a great opportunity to explore ideas, get advice, and make sure your final look feels like the best version of you. Most importantly, trust your gut—go with someone who brings calm, joy, and confidence to your wedding morning. It makes all the difference. 

 If you’re looking for flawless, long-lasting makeup that photographs beautifully Claire and her team are experts at bringing those “effortless and photo-ready” looks to life. The kind of makeup all brides have pinned to their Pinterest boards for months! Their approach is all about lightweight, breathable makeup that enhances rather than hides and hairstyles that remain polished and elegant from morning until night.

What sets Claire apart isn’t just her artistry it’s her commitment to the entire bridal experience. She and her team go above and beyond to make the wedding morning as smooth and stress-free as possible. Their calm, supportive presence and professional timing help ensure that every bride not only looks incredible, but feels relaxed, confident, and fully present in the moment.

Claire’s exceptional service hasn’t gone unnoticed. She was recently named both regional winner and regional finalist for Makeup Artist of the year in the 2025 Wedding Industry Awards. This is a recognition that means even more because it’s voted for by the brides themselves.

If you're looking for a dedicated, talented, and highly experienced bridal beauty team to be by your side on your wedding day, Claire is a name to trust. We had the pleasure of working alongside Claire in our most recent Dotty Collection: Evermore photoshoot and her talent is unmatched!!!

Make your wedding morning as beautiful and seamless as the rest of your day with Claire Alexandra! 

Lots of love

Team Dotty

xxx


 

COMING SOON TO 2025

We are beyond excited to FINALLY announce we are moving to a much BIGGER premises ready to take on the Dotty experience to the NEXT LEVEL. 

Watch this space for more updates coming soon!